
How much waste does Valentine's Day produce?
Around 40 million people in the UK celebrate Valentine's Day and spend somewhere in the region of £1.3 billion on the holiday every year.
In the UK alone we send more than 25 million Valentine's Day cards. Many are recyclable, but glitter and improper disposal mean plenty end up in landfill.
Around 250 million stems of flowers are sold worldwide every Valentine's Day, with many ending up in landfill. And because roses are a summer flower in the UK, these symbolic buds of romance are imported from the likes of Kenya, Ethiopia and Latin America.
On top of the carbon emissions, bouquets are often wrapped in thin plastic that can't be recycled, and cut flowers can be grown with harmful agrochemicals and pesticides.

How can we be more sustainable on Valentine's Day?
Make your own cards!
Why not show some love for your partner AND the planet by sending an e-card? If you're going down the card route, look out for recyclable cards with no glitter. Or if you're feeling creative, make your own card using recycled paper... now that's a way to win someone's heart!
Opt for plants over out-of-season flowers
Roses are red, violets are blue, plants last longer and are better for the environment too!
To help minimise mileage, choose in-season flowers from local, environmentally minded florists, and don't forget to compost them after. Or if you're after something longer lasting, consider a house or garden plant instead, a gesture that symbolises the longevity of your love.
Looking to eat out?
How about a romantic meal at home? Cook together using locally grown ingredients and plan ahead to avoid food waste. Add some ambience with candles, and enjoy a romantic gesture that's good for your bank account too.
How about wine and fizz?
Wine imported from abroad has a significant carbon footprint, so why not choose a bottle from a British vineyard this Valentine's Day? English sparkling wine is growing in popularity and is increasingly praised for its quality.
Choose Fairtrade chocolate
For many of us, sweet treats are a staple of Valentine's Day. But traditional chocolate gifts can come with plastic packaging and unfair trade practices. Instead, opt for Fairtrade, ethical chocolate, or make your own truffles so you can control the ingredients and tailor them to your loved one's taste.

